ProVoke Cool It for revitalised, fresh colour Intensive Blue Shampoo


The ProVoke Intensive Blue Shampoo is for brunette, warm blondes, highlights and balayage. This shampoo will revitalise and refresh your colour by cooling down red and orange tones to leave your hair looking stunningly vibrant. While a purple shampoo mostly on blondes, this shampoo is designed to work for both blondes and brunettes. 

Results can be seen in just 1 wash. For best results use with the proVoke Cool It conditioner. 

How to use

Wet hair. Massage a small amount of the shampoo in to the hair and leave for 3-5 minutes. Rinse and follow with the cool it conditioner. Use every wash or until desired colour is achieved. Not recommended for light blondes. 


Blue pigment can stain, please wear protective gloves and avoid contact with clothing and porous surfaces. Avoid contact with eyes, if contact occurs rinse thoroughly with water. Use as directed. Keep out of reach of children. This product contains ingredients which may cause skin irritation on certain individuals and preliminary test according to accompanying directions should first be made. Apply a small amount behind ear or inside elbow and leave unwashed for 48 hours. Do not use if redness or irritation occurs. This product must not be used for dyeing the eyelashes or eyebrow, to do so may cause blindness 

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